UAG eCommerce Website
Design Lead, Research, Strategy, Creative Direction, UX, UI
Ongoing project with testing and refinement. Also, tryna start a mega-cart trend (it tested well).
Irvine Company’s Retail division owns and operates malls and shopping centers. They benefit from increased traffic, so they distribute coupons to shoppers in the area. Originally it was a printed booklet once a quarter, but we turned the program into a useful app, complemented by a minty fresh brand identity.
Since we have a user base in the MVP, we’re able to learn from real users. Sweet.